About Kairi Marketing

After 20 years in marketing and communications, I launched Kairi to help small and midsized businesses access the kind of strategic support that usually sits behind agency walls or corporate teams.

At Kairi, we believe great marketing doesn’t have to be overwhelming; it just needs to be intentional. Whether you’re building your presence, refining your strategy, or ready to scale, we meet you where you are with flexible, practical solutions.

Born and raised in Trinidad & Tobago and now based in Hamilton, Ontario, I bring that island warmth and grounded strategy to everything I do, blending creativity, data, and a deep understanding of people and purpose.

Kairi Marketing is more than an agency; it’s a collaborative partner for businesses that want to grow with heart and strategy.

Team & Partners

Maria

Founder & Marketing Strategist

Maria is a strategic marketing leader, creative thinker, and coach who helps organizations and entrepreneurs grow. As the Founder and Lead Strategist of Kairi Marketing, she provides fractional marketing leadership for businesses seeking senior-level expertise without the full-time investment, guiding brands through strategy development, campaign execution, and meaningful repositioning. With over 20 years of experience across corporate marketing, advertising, and higher education, Maria has led global initiatives, developed award-winning campaigns, and mentored the next generation of marketers through her work at Mohawk College and McMaster University. Backed by an MBA in Marketing, advanced design training, and a strong foundation in equity, diversity, and inclusion, she brings a thoughtful blend of business insight and creative execution to every engagement, partnering closely with clients to align their message, activate their audience, and move their marketing forward.

Guadalupe Saito

Social Media Manager & Con

Lupe is a Social Media Manager, marketing professional, and content creator who is passionate about building brands through storytelling, community, and engaging short-form video. With 3 years of experience in marketing, communications, and digital engagement, alongside 9 years dedicated to community-building, relationship development, and event and volunteer coordination. She brings both creativity and structure to every project. Originally from Mexico and bilingual in English and Spanish, Lupe also spent five years studying and working as a registered nurse before transitioning into marketing, a journey that continues to shape the empathetic, people-first approach she brings to every brand she supports.

Jacques Hypolite

Administrative assistant

Jacques is an administrative professional who supports the day-to-day operations of Kairi Marketing with precision and care. As Administrative Assistant, she plays a key role in keeping projects organized, communications flowing, and internal processes running smoothly. With a strong attention to detail and a proactive approach, Jacques ensures that both the team and clients are supported behind the scenes, contributing to the seamless execution of Kairi’s work.

Rachel Simm RGD.

Graphic Design

Rachel is a brand and website designer and the founder of Broadbent Studio, specializing in translating ideas into thoughtful, strategic visual identities for health and wellness professionals and professional service firms in Hamilton, Ontario. With over 10 years of experience, she is known for her ability to deeply understand her clients, bringing clarity to their vision and expressing it in a way that feels authentic and aligned. Her approach is grounded in active listening, strategic thinking, and a genuine empathy for the realities of running a business, allowing her to create brands that not only look refined, but truly resonate. As a trusted partner of Kairi Marketing, Rachel collaborates on select projects to elevate brand expression and bring cohesive, high-impact creative to life.

Suad Sarajlic

Website & SEO

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Matthew Gyimadu

Photography

Organizations that We’ve been supporting

What we do

At Kairi Marketing, we help businesses turn strategy into action, building brands that are consistent and connected to their audience. That means:

No fluff. No bloated decks. Just clear thinking, creative energy, and leadership you can count on.

Wondering If This Is the Right Fit?

Here are some of the most common questions we get and honest answers to help you decide if working together makes sense.

What’s the difference between a La Carte and Retainer services?

Our à la Carte option is great for one-off projects or short-term support like creating a content calendar, designing a campaign, or auditing your brand. Retainer packages provide ongoing monthly support, where we plan, create, and manage your marketing consistently over time.

How do I know which package is right for my business?

It depends on where you are in your marketing journey. If you’re just getting started or need help with specific deliverables, A La Carte is ideal. If you’re ready for steady growth and consistency, a Retainer keeps your marketing active and aligned. If you need higher-level strategy and leadership, the Fractional CMO service is best suited for you.

What does a Fractional CMO actually do?

As your Fractional CMO, I act as part of your leadership team, helping you clarify your brand positioning, oversee campaigns, guide your team, and ensure your marketing efforts connect directly to your business goals. It’s a senior-level strategy without the full-time salary.

Do I need to sign a long-term contract?

Not necessarily. A La Carte projects are one-time engagements. Retainers are month-to-month with a minimum three-month commitment to build traction. Fractional CMO partnerships are typically structured in three- to six-month terms, depending on your goals.

Can Kairi Marketing work with my existing team or vendors?

Absolutely. Collaboration is at the heart of what we do. Whether you already have an in-house coordinator, graphic designer, or external partners, we integrate seamlessly to strengthen your strategy and execution.

With over 20 years in marketing, Maria Lee Fook is a strategist and educator trusted by nonprofits, startups, and lean teams. Through Kairi Marketing, Maria provides Fractional CMO services, delivering executive leadership, clarity, and structure to every engagement.

Partnerships That Matter

The Impact We've Made, In Their Words

Let’s Get to Work

You don’t need more ideas. You need direction and someone to make sure the work gets done. Let’s talk about what’s holding you back and how we can move things forward.

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