Fractional Marketing Services

At Kairi Marketing, we offer fractional marketing services for companies that need senior marketing leadership without hiring full-time. You’ll work directly with Maria Lee Fook, who brings over 20 years of experience, providing strategy, oversight, and the accountability your marketing needs to move forward.

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What You Get with a Fractional CMO

A fractional CMO gives you executive-level marketing leadership, without the full-time commitment. At Kairi Marketing, Maria joins your team to shape direction, keep projects moving, and make sure execution aligns with strategy.

She can work with your internal team and vendors, or bring in the Kairi Marketing Team to fill the gaps.

Here’s how we support you:

Marketing Strategy & Execution

We help clarify your messaging, prioritize your goals, and build campaigns that connect, then stay involved to execute, review and improve as needed.

Team Leadership & Mentorship

We bring structure, guidance, and direction to your internal team or partners, helping everyone stay focused and aligned.

Demand Generation & Growth

From lead funnels to email campaigns, content and social media, we support and execute marketing that actually performs.

Flexible Engagements

Whether you need a short-term reset or ongoing leadership, we tailor our support to your goals, team capacity, and growth stage.

Work with Maria

“I stay actively involved in execution, working alongside your team or executing with my team, to deliver results. From launching marketing campaigns and managing social media to executing your digital strategy, I provide clear direction and timely feedback to keep things moving. My focus is on getting things done, cutting through complexity and making sure every detail drives your brand forward.”

— Maria Lee Fook, Founder & Fractional CMO

The Impact We've Made, In Their Words

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Who This Is For

This service might be the right fit if:
  • You’re leading marketing on top of everything else
  • Your team or agency needs better direction
  • Projects keep getting started, but not finished
  • You’re preparing for a rebrand, launch, or new growth phase
  • You want someone to take ownership of strategy and execution

How We Work

Our approach focuses on crafting and implementing comprehensive strategies that are customized to match your goals and capacity. You can expect:
  • Strategic direction aligned with your business
  • Clear roles and accountability for execution
  • Collaborative coordination with your team or ours
  • Reviews, feedback, and creative oversight and execution
  • Regular check-ins to maintain momentum

Frequently Asked Questions

Yes — Maria leads every engagement and is your main point of contact.

Yes—Maria leads implementation and gets hands-on where it counts. To help manage costs, she can also collaborate with your in-house team or trusted partners, ensuring the work is done efficiently and up to standard without unnecessary overhead.

Perfect. Maria can step in to lead, coordinate, and provide the strategic direction they need.

We can step in as your team to execute and manage the process so it’s seamless on your end.

Most start at 3 months. Some clients just need a reset, others retain us for ongoing leadership and execution.

We work with nonprofits, service-based businesses and retailers hoping to grow or shift direction.

Pricing depends on scope and level of involvement. After a discovery call, we’ll send a tailored proposal.

Clearer strategy, better alignment, smoother execution and marketing that finally moves forward instead of getting stuck.

Just book a discovery call. We’ll talk about your goals and whether this is the right fit.

Let’s Get to Work

You don’t need more ideas. You need direction, and someone to make sure the work gets done. Let’s talk about what’s holding your team back, and how we can move things forward.

Schedule a Discovery Call
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